The SEO dimension accounts for 20% of the WIS™ composite score. It checks nine on-page signals detectable from your page's HTML — the technical and content foundations that search engines use to understand, index, and rank your pages.
SEO Score Formula
seo_score = Σ(signal_points × confidence) / 85 × 100Max raw points: 85 · Title (15) + Meta (10) + OG (10) + H1 (10) + Canonical (10) + Schema (10) + Sitemap (10) + Robots (5) + Lang (5)
Click any signal to expand its description, fix recommendation, and example implementation.
SiteReveal focuses on on-page technical signals you can fix immediately. For backlink analysis and keyword tracking, combine with Ahrefs or SEMrush.
| Signal | SiteReveal | SEMrush | Ahrefs | SEOptimer |
|---|---|---|---|---|
| Title tag presence & length | ||||
| Meta description presence & length | ||||
| Open Graph tags | ||||
| H1 heading presence | ||||
| Canonical URL | ||||
| Schema.org / JSON-LD | ||||
| Sitemap.xml | ||||
| Robots.txt | ||||
| Lang attribute | ||||
| Backlink analysis | ||||
| Keyword ranking data | ||||
| Composite WIS™ score |
SiteReveal checks nine on-page SEO signals detectable from the page's HTML: title tag (presence and length), meta description, Open Graph tags, H1 heading, canonical URL, Schema.org markup, sitemap.xml, robots.txt, and the HTML lang attribute. Each signal is weighted by its impact on search visibility and combined into a 0–100 SEO sub-score that contributes 20% to the overall WIS™ composite score.
Backlink and keyword data require access to large proprietary databases (Ahrefs has 35+ trillion links; SEMrush crawls 43 trillion URLs). SiteReveal focuses on on-page signals you can fix immediately — the technical and content signals that are entirely within your control. For backlink analysis and keyword tracking, use Ahrefs or SEMrush alongside SiteReveal.
Scores above 80 indicate all major on-page SEO signals are in place. Scores between 60–79 typically mean one or two signals are missing — most commonly Schema.org markup or Open Graph tags. Scores below 60 suggest multiple missing signals, often including the title tag, meta description, or sitemap, which will materially reduce search visibility.
SiteReveal does not check for duplicate content across multiple pages — that requires crawling your entire site. It does check for the canonical URL tag, which is the primary technical mechanism for signalling your preferred URL to search engines and consolidating PageRank when duplicate or near-duplicate URLs exist.
Run a free SEO audit and see exactly which on-page signals your site is missing — with prioritised fix recommendations.
Also see: Security Scoring · Performance Scoring · Full WIS™ Methodology
